Eliya was born in Tanzania and he grew up in the tourism, travel and leisure industry as his father was in the travel industry. Eliya founded his own agency after having worked for 9 years with various tour companies as a driver guide and progressing to operations manager. He gained the experience and vision for what is considered to be the most important principles in operating a successful safari adventure business from traveling through East Africa countries: from Tanzania, Kenya and Uganda to Rwanda, gathering experience and establishing contacts with safari companies and tour guides. Eliya has exceptional knowledge of East Africa. Exploring is his lifestyle, and he strives to deliver the right trip for the wildlife experience of a lifetime and to ensure that his first goal of commitment to sustainable tourism and the long-term conservation of habitats will continue to be meaningful. Through his agency he supports private concessions that have partnerships with local communities.