New York, New York

Name Game: Marketing NYC's Neighborhoods

with Jay Hawk

Video Verified
Jay Hawk
Style: Educational

Commercial success followed some innocent name changes for many communities in the City; now merchants all over New York want to replicate that good fortune. One neighborhood name was intended to suppress business -- but it backfired. Another name-change has been second-guessed, and merchants now want everyone to forget about it.
~> We visit the neighborhoods whose names made a difference – Hell’s Kitchen, Soho, Tribeca and DUMBO.
~> The tour begins at the northeast corner of Port Authority Bus Terminal -- 42nd Street and Eight Avenue, right outside "Carlo's Bake Shop" -- and ends at the Flatiron Building -- 23rd Street at the intersection of Broadway and Fifth Avenue.
~> We travel quickly between landmarks by Subway, and the PRICE INCLUDES YOUR TRAIN FARE.

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Jay Hawk

Born in the Bronx, I've been dazzled by this City since my parents used to take me everywhere from the Lower East Side kosher restaurants to the Statue of Liberty (a landmark very few New Yorkers actually visit). And as a newspaper reporter, publisher of a community newspaper, and former real estate agent, I use all my experience to explore, investigate and understand the workings of this dynamic City. As an NYC-licensed Tour Guide, I've worked on a double-decker bus for 3 years, and I'd like to share with you what I've learned and show you many secrets and oddities most people don't know about and rarely even notice. Full profile Leave a Review

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